In a world of statements and selfies, there is an opportunity to explore design that encapsulates the personal that needs no filter. Mayfair is a modern approach to mindful design, placing what matters, comfort, over the self. A movement of the backrest provides superior comfort, and yet when in it is in standard position, it showcases the thought-out unilateral design and exceptional stitching in each cushioned element. The seating, the backrest and the armrests demonstrate unique styling, playing with unilateral cushioned effect throughout; the legs again are an uncommon vertical design that plays to the Arketipo way. We are working with design that matches our desires in style without forgetting about our own needs. Sometimes the beautiful is all that it is, beautiful, with Mayfair were making our own statement, "its good to think about yourself."